Services

CGM Research provides proven quantitative and qualitative research solutions that provide deep insights to inform decision making and public communications.

Our research techniques provide a roadmap for our clients, helping them develop strategy and achieve their objectives.  We help them understand where they are in their journey, and how to get to where they want to go.

CGM Research personnel provide valuable intelligence to large and small organisations, across a range of sectors, to inform the development of strategies, in the areas of:

• advertising
• communications
• community engagement
• community investment
• social license

CGM Research techniques include telephone and face-to-face surveys, in-depth interviews and focus groups, as well as a number of new and innovative solutions.

Every year, we speak to thousands of West Australians, with all participants given a high level of anonymity and confidentiality.  The research is conducted to comply with the ethical standards of the AMSRS (Australian Market and Social Research Society).

Information is collected by trained and experienced interviewers resident in WA and who therefore record data from a WA perspective.

Data collection is supervised and analysed by WA-based researchers with more than 30 years’ experience in WA and Australia-wide market and social research – and who hold appropriate tertiary qualifications in the social sciences.

All key stages of research are done in-house, with information not handled by third parties, thereby providing greater data security.

CGM Research is a collaboration between CGM Communications and WAOP, with both companies WA owned and operated.  Our research process uses a range of sophisticated technologies, which are developed by IT professionals in close collaboration with the researchers.